Spam LLBean social media account phishing for email addresses

File this under things Leon Leonwood Bean would never understand*.

On Monday afternoon, L.L.Bean’s PR team tweeted a disclaimer that it is not in fact giving away $100 gift cards on Instagram.

The culprit is a spam account on Instagram called LLBeanOfficial, whose profile says that to celebrate the company’s 100-year anniversary, “we’re giving away 5,000 gift-cards worth $100 to the first 10,000 followers!”

Not sure how they came up with that math … 5,000 gift cards to 10,000 followers … but it apparently doesn’t matter. As of Monday late afternoon, the account had 2,462 followers.

*H/t to Tony Ronzio for spotting this on Twitter and for his quip about Leon Leonwood and his understanding of social media.

Whit Richardson

About Whit Richardson

Whit Richardson is Business Editor at the Bangor Daily News. He blogs about Maine business, entrepreneurs and the economy.